KAberkhi 

This is a project that is close to my heart, it is a re-work of an old college project with a bit of a family story too. The story of Kaberkhi started in the east-end of London, with my uncle, his best friend and my dad. One day my dad met my uncle and his friend for lunch, where they went into a tobacconist to get some cigarettes. While the shopkeeper was distracted they decided to play a prank - my dad made up the name of a chocolate bar on the spot, ‘Kaberkhi’. As the shopkeeper returned to the till, they asked for a bar of Kaberkhi. Of course, the shopkeeper hadn’t heard of it but by the time they were about to leave, not only had they succeeded in convincing the shopkeeper the infamous chocolate was real - they convinced him to add it to his inventory as well.

I wanted to bring the story of Kaberkhi to life and create the chocolate bar, packaging and marketing that surrounds such a product. After analysing how the word Kaberkhi sounds, I felt it had an Arabic quality to it. I started to look at mandalas and different Arabic patterns to help influence the direction of the logo. It needed to work well when applied to chocolate in mould. I chose to create multiple flavoured chocolates such as Berry and applied a paint pouring technique as a way to visually represent a taste. As well as colours to denote the relative flavours, they are also used in royalty in Arabic culture. The colours also help create the slogan “Treasure the story indulge in the chocolate”.